As a creation of the Music AI team, Moises was a natural fit for SIM São Paulo 2025—a premier gathering for music industry innovation and creativity.
Music AI, founded by Brazilians and operating globally, leads the field of audio intelligence by providing advanced AI solutions for both businesses and creators. Through Moises, its flagship app, the company has transformed music practice and production, now serving over 50 million musicians worldwide with AI-powered tools.
Held from February 17 to 21, the 2025 edition of SIM São Paulo brought together artists, industry professionals, and technology pioneers for a dynamic program of panels, showcases, and networking. Moises was there to engage with the community, share insights on AI’s role in music, and explore the future of creative innovation.
What is SIM São Paulo?
The Semana Internacional de Música de São Paulo (International Music Week of São Paulo) is Latin America’s leading music and creative industries conference. For over a decade, it has been a meeting point for artists, professionals, and businesses shaping the global music landscape.
Recognized both in Brazil and internationally, SIM São Paulo stands at the intersection of innovation, identity, and economic development. Each year, the event fosters conversations that drive the industry forward, bringing together thought leaders, emerging talent, and technology innovators to discuss the most pressing topics in music today.
The 2025 edition
This year’s edition tackled key challenges and opportunities in the industry, with the program including themes like:
- Market trends and career development;
- Diversity and inclusion;
- Sustainability and social responsibility;
- Emerging innovations.
Artificial intelligence was a highly anticipated topic, emphasizing how technology is reshaping music production and performance. As a company at the forefront of AI-driven music tools, Moises joined the conversation, connecting with artists and industry leaders to share its expertise and vision for the future.
Moises at SIM São Paulo 2025
Moises participated in the panel “Moises App: Artificial Intelligence Applied to Music Production,” exploring the impact of AI on music creation.
Moderated by Felipe Vassão—producer, composer, and Latin Grammy Award winner, the discussion featured insights from Bruno Maia (VP of Mobile at Moises/Music AI), Beatriz Rosito (VP of People at Moises/Music AI), Rafael Lyra (Audiovisual Executive Producer at Moises), Mahmundi (artist and producer), and Adieu (music producer).
AI in music production: Ethics, innovation, and accessibility
The panelists emphasized that AI is an ally to creativity, expanding artistic possibilities rather than replacing human expression.
Bruno Maia highlighted Moises’ ethical approach, noting that we develop our AI models using original content by our in-house team of musicians and producers. With around 70% of the team being musicians, Moises ensures its technology is built responsibly, without infringing on artists’ rights.
The discussion also showcased practical applications of AI in music production. Adieu presented a case study on how AI streamlined the organization of Mahmundi’s catalog, facilitating efficient song filtering by key and BPM.
Additionally, Moises’ technology is transforming the music industry as a democratizing force. Independent artists now have access to professional-grade tools like vocal isolation and instrument removal, features that were previously available only in high-end studios.
Moises for iPad: An award-winning experience
At SIM São Paulo 2025, Moises took the stage not only to discuss the future of AI in music, but to showcase its cutting-edge capabilities on the spot. A key highlight of the event was the demonstration of Moises for iPad, where attendees got an exclusive look at how the app leverages AI to enhance music practice and production.
During the presentation, the Moises team introduced key features optimized for the iPad's immersive experience, including:
Beyond the demo, Moises celebrated a major milestone: the app’s recognition as iPad App of the Year 2024 by Apple’s App Store Editors. Winning this prestigious award underscores Moises’ commitment to delivering an intuitive, high-performance experience for musicians worldwide. The accolade highlights Moises' role as a leader in AI-driven music tools, bringing professional-grade features to artists of all levels.
Moises Live: Real-time audio control, redefined
Another exciting moment at SIM São Paulo 2025 was the unveiling of Moises Live through an exclusive video presentation. This groundbreaking tool is set to redefine how users interact with audio in real-time.
Moises Live introduces AI Smart Volume™ technology, a proprietary innovation that allows users to instantly isolate, enhance, or adjust individual audio elements without lag. Whether fine-tuning a vocal line, emphasizing a specific instrument, or balancing a mix on the fly, Moises Live empowers users with an unprecedented level of sound control.
Designed for seamless integration across platforms, Moises Live works at the system level, enabling users to process audio directly from streaming services, DAWs, browsers, and personal libraries. This eliminates the need for manual imports or complex setups, making real-time audio adjustments more accessible than ever before.
With applications ranging from live performance enhancements to personalized listening experiences, Moises Live is poised to become an essential tool for musicians, producers, and audio enthusiasts alike. Its AI-driven capabilities offer both precision and flexibility, opening up new possibilities for creative expression and music production efficiency.
A glimpse into the future of AI in music
SIM São Paulo 2025 reinforced Moises' role as a trailblazer in AI-driven music tools. By blending innovation with real-world applications, Moises continues to shape the future of music technology, making powerful AI accessible to musicians everywhere.
As AI evolves, so does the creative potential it unlocks. Moises remains committed to pushing boundaries—whether through the award-winning Moises for iPad or the real-time capabilities of Moises Live. The next chapter in AI-powered music is unfolding, and Moises is leading the way.
